You know what I love doing when I’m vexed and need a diversion? I watch videos on YouTube. Correction. Not just videos, but advertisement videos. 24*7. There are days when, before I was introduced to YouTube, I used to watch the telly just for the ads. I’d flip channels for the ads. I do that even now. Ads give me that swoosh of the creative break I long for. They give me the energy – the reason I search for, to do my everything. They evoke an amazing mix of emotions I’ve never known to exist in me. I’d always wanted to be a journalist, a creative writer, spin out the cheesiest of lines. I’d so wanted to get into advertising. So every advertisement I watch, I appreciate and debate over it, and think of a hundred ways I’ll do it if I were to do it. The creative exercise the ads make me do is beyond relaxing, beyond amazing.
I love, live to watch them, the advertisements. They make the programme interesting. 💞